A trademark is one of the key objects of industrial property and performs an important function of distinguishing goods and services in the marketplace. In the context of globalization and increasing competition, the existence of a registered trademark becomes not only an element of marketing strategy, but also an important legal instrument for protecting a company’s business reputation and commercial interests.
In the Republic of Uzbekistan, the legal protection of trademarks is governed by the Law of the Republic of Uzbekistan “On Trademarks, Service Marks and Appellations of Origin,” as well as by subordinate regulations, including the Administrative Regulation for the provision of the state service for trademark registration, approved by Resolution of the Cabinet of Ministers of the Republic of Uzbekistan No. 480 dated September 19, 2023.
Trademark registration grants the right holder the exclusive right to use the designation to distinguish goods or services and to prohibit its use by third parties without permission.
According to the legislation of Uzbekistan, a trademark is a designation serving to distinguish the goods or services of one person from the goods or services of others.
As trademarks, various types of designations may be registered, in particular:
Main Types of Marks
|
Type of Designation |
Description |
|
Word marks |
words, combinations of letters, syllables, phrases |
|
Figurative marks |
images, graphic elements |
|
Three-dimensional marks |
three-dimensional shapes of goods or packaging |
|
Combined marks |
combinations of verbal and graphic elements |
In addition, the legislation allows the registration of non-traditional designations, for example:
The expansion of the list of protectable designations corresponds to modern trends in the development of international intellectual property law.
Conditions for Trademark Protectability
For registration, a designation must possess distinctiveness, that is, the ability to distinguish the goods of one manufacturer from those of another.
The following designations are not subject to registration:
One of the key criteria is the absence of similarity to a degree of confusion with previously registered trademarks.
TRADEMARK REGISTRATION PROCEDURE
State registration of trademarks in Uzbekistan is carried out by the Ministry of Justice of the Republic of Uzbekistan through the Intellectual Property Center.
The registration procedure includes several stages.
1. Filing an Application
The application must contain:
The application may be filed:
2. Formal Examination
This examination is carried out within 30 days and includes verification of:
Based on the examination results, a decision is made:
3. Examination of the Designation
At the second stage, a substantive examination is conducted, which includes:
The examination period is up to 7 months, but it may be shortened to 1 month under an accelerated procedure.
4. Registration and Issuance of Certificate
If a positive decision is made, the applicant pays the state fee.
After payment:
Criteria for Similarity of Trademarks
During examination, a comprehensive assessment of the similarity of designations is applied.
Similarity may be:
|
Type of Similarity |
Content |
|
Phonetic |
similarity in pronunciation |
|
Graphic |
similarity in visual appearance/spelling |
|
Semantic |
similarity in meaning |
The examination is carried out on the basis of the overall impression the designation creates on the consumer.
International Registration of Trademarks
Legal protection of trademarks in Uzbekistan may also be granted on the basis of international treaties. In particular, the Madrid System for the International Registration of Marks applies, allowing protection to be obtained in several countries by filing a single international application. If the international registration is extended to Uzbekistan, an examination is conducted for compliance with national legislation.
Importance of Trademark Registration for Business
Trademark registration provides the right holder with a number of legal advantages:
In addition, a registered trademark may serve as an intangible asset of the company, increasing its market value.
Trademark registration is an important tool for legal brand protection and ensuring business competitiveness. The current legislation of the Republic of Uzbekistan provides for a sufficiently detailed registration procedure, including formal examination and substantive examination.
In the context of the development of the digital economy and international trade, timely registration of a trademark makes it possible not only to protect the rights of the right holder, but also to build a sustainable brand reputation in the national and international markets.
What Can and Cannot Be Registered as a Trademark in Uzbekistan
|
Category of Designation |
Can Be Registered (Example) |
Cannot Be Registered (Example) |
Reason for Refusal |
|
Fanciful words |
ZENTORA (for cosmetics) |
— |
A fanciful word has high distinctiveness |
|
Arbitrary words |
APPLE (for computers) |
APPLE (for apples) |
Generic designation of the goods |
|
Combined marks (logo + word) |
SILVER FOX + logo |
Simple word FOX without originality |
Lack of sufficient distinctiveness |
|
Words unrelated to the goods |
ORBITA (for furniture) |
CHAIR STORE (for furniture) |
Descriptive designation |
|
Unusual names |
NOVENTIX (for IT services) |
FAST INTERNET (for internet services) |
Describes the service |
|
Original logos |
Unique graphic symbol |
Simple geometric figure (circle, square) |
Lack of distinctiveness |
|
Shape of packaging |
Unique bottle shape |
Ordinary bottle shape |
Shape is determined by the function of the goods |
|
Color combinations |
Brand-specific color combination |
Ordinary color (for example, simply red) |
Does not possess distinctiveness |
|
Surnames |
RYSKIYEVA (for legal services) |
TOLSTOY without consent of heirs |
Use of the name of a famous person |
|
Geographical names |
SAMARKAND STYLE (as a brand element) |
SAMARKAND WINE for wine not originating from Samarkand |
May mislead consumers |
|
Quality indications |
NATURIX (fanciful word) |
100% NATURAL |
Describes the properties of the goods |
|
Indications of speed/characteristics |
VELOX (for delivery services) |
SUPER FAST DELIVERY |
Describes the service |
|
State symbols |
— |
Coat of Arms of Uzbekistan |
State symbols are not registrable |
|
Similar to famous brands |
STARCOM |
NIKEE for clothing |
Similarity to a degree of confusion |
|
Commonly used words |
ALTRION |
BREAD SHOP for bread |
Generic designation |
Key Criteria for Trademark Registration
For successful registration, the designation must: