Advertising & Marketing in Uzbekistan

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1. Please provide an overview of the legal and regulatory framework governing advertising and marketing in Uzbekistan. In particular, please address whether regulation is based on statute, self-regulation, or a combination of both, and whether competitors and/or consumers may bring claims against advertisers.
2. Please comment on the practical level of regulatory enforcement in Uzbekistan in relation to advertising and marketing. How active are the relevant regulators in practice?
3. Do different legal or regulatory requirements apply depending on the advertising medium used (for example, television broadcasting, streaming services, online advertising, cinema, print media, out-of-home advertising, email marketing, and similar channels)?
4. Is prior clearance or approval required before advertisements may be published or broadcast in Uzbekistan? If so, please provide a high-level overview of the relevant approval mechanisms, including whether they apply generally or only to specific media, sectors, products, or categories of advertisers.
5. Please explain how misleading advertising and marketing claims are regulated in Uzbekistan.
6. How does the law in Uzbekistan address advertising that is, or may be considered, harmful or offensive?
7. Are there any specific rules or guidance in Uzbekistan concerning price-related advertising claims, including discounts, sales promotions, limited-time offers, or similar representations? If so, please provide a high-level overview.
8. How are environmental claims regulated in advertising in Uzbekistan, particularly where such claims may be misleading? Are there any specific rules or official guidance relating to environmental or “green” claims?
9. Which sectors or product categories are subject to prohibition or heightened restrictions in relation to advertising in Uzbekistan (for example, alcohol, tobacco, gambling, crypto-assets, or unhealthy food and beverages)? Please provide a high-level overview.
10. Are there specific legal protections applicable to children in the context of advertising and marketing in Uzbekistan? If so, please provide a high-level overview.
11. Are there any specific rules or restrictions applicable to the advertising of unhealthy food and drink products, including so-called “junk food”, in Uzbekistan? If so, please provide a high-level overview.
12. Are there specific legal rules, regulatory requirements, or official guidance applicable to influencer marketing in Uzbekistan? If so, please provide a high-level overview.
13. Are influencers required to obtain any license, permit, registration, or other official authorization in order to operate in Uzbekistan as advertisers, marketers, brand ambassadors, or in a similar commercial capacity?
14. What are the principal intellectual property issues that advertisers should consider in Uzbekistan?
15. Is comparative advertising permitted in Uzbekistan? If so, please provide a high-level overview of the applicable legal framework and any relevant limitations.
16. Are there any specific legal rules concerning image rights, personality rights, or similar protections that advertisers should take into account in Uzbekistan?
17. Are there legal or regulatory rules in Uzbekistan addressing advertisements that may perpetuate harmful stereotypes, including gender, racial, religious, or other comparable stereotypes? If so, please provide a high-level overview.
18. What impact has artificial intelligence had to date on advertising and marketing content and its regulation in Uzbekistan, and what developments are anticipated over the next one to two years?